DJ Carl Cox Takes Over Melbourne And Sydney With PURE Festival
Superstar DJ Carl Cox has created his own rave festival, PURE, and the event’s first installment descended upon Hordern Pavilion in Sydney April 23 and Melbourne Docklands on April 24. The event was created as a bare bones return to the heart of EDM. In its quest to return to the roots of the genre, the event took place at Shed 14 in Melbourne. Shed 14 was at the center of Australia’s rave scene almost 25 years ago. Both events were sold out to respective crowds of 5,500 and 3,000 people.
According to the Herald Sun, the event’s promoter Richie McNeill described the event as a no frills focus on just the music. “No C02, no fireworks, no pyro; just a big, crisp sound system, lots of lasers and an ‘ol skool’ feeling of bringing the rave back.”
30 Years Of History
Cox has been a headlining DJ for more than 30 years and worked with McNeill and Bush Records head Eric Powell to plan the event. This is Cox’s first major event since announcing he was leaving his 15-year residency at Ibiza’s Space.
There are plans for the festival to possibly head to other cities throughout Australia. PURE has reportedly been in development for the last three years. There was heavy coverage of PURE upon news of its inaugural events. Cox has served as a sort of techno ambassador around the world through his crowd rocking sets and sold out shows. The buzz around these new events will surely continue to grow in the year to come.
In addition to Cox as headliner, the festival also featured Joseph Capriati, DJ HMC, and Format:B.
Carl Cox has plans to speak at Sydney’s Electronic Music Conference this December. He’ll be featured as a keynote speaker and plans to reflect on his career and the future of dance music.
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